Methodology · Changelog
Hair

The $0.83 pill in the $25 subscription

Hair-loss medicine is mostly cheap generics wrapped in expensive subscriptions. Here's every channel, priced, with the billing fine print the "$16/mo" headlines leave out.

Listed prices researched 2026-09-06 · how we verify
The markup, itemized: Cost Plus Drugs' itemized pricing shows the finasteride in a $25/month subscription costs $0.83 a month ($0.72 manufacturing + $0.11 markup) before pharmacy labor. Subscription brands charge 2–4× the discounted cash price for the same FDA-approved generic — roughly 25–30× the drug cost. What the subscription buys is the prescriber, auto-refill, and branding.

Oral finasteride 1 mg — the markup exhibit

Channel Price Billing truth Status
Amazon RxPass $5/mo flat (covers 50+ generics) requires Prime; not available CA/WA; not with Medicaid/CHIP; no HSA/FSA listed price source
Cost Plus Drugs $5.83 + $5.25 shipping = $11.08 delivered itemized: $0.72 mfg + $0.11 markup + $5.00 labor; bring your own prescription listed price source
Retail + GoodRx coupon as low as ~$9.75 (avg retail $51.94) zip- and pharmacy-dependent; prescription required unconfirmed source
Amazon Pharmacy $11.60 without insurance Prime pricing; listed retail $65.10 listed price source
Happy Head $19 / $16 / $14 by 1 / 3 / 6-month subscription true monthly billing; consult included listed price source
Ro $20 / $18 / $16 by 3 / 6 / 12-month plan QUARTERLY shipments only (their own page); $16 headline needs the 12-month plan listed price source
Keeps ~$20–25 (sources spread $16–25) billed & shipped quarterly + $5/shipment; $5 annual consult after year 1; prices quiz-gated unconfirmed source
Hims "starting at $22/mo" reported billed $75/quarter (= $25/mo); the $22 rate reportedly bills $132 per 6 months unconfirmed source

Topical combos (finasteride + minoxidil, and friends)

Channel Product Price Billing truth Status
Maximus (Tribe) 4-in-1 gel (dutasteride + minox + tretinoin + fexofenadine) ~$18–22/mo reported (~$55–65 per 90 days) official page price not rendering unconfirmed source
Hims Rx spray / serum (fin + minox; +keto $39) starting at $35/mo billing unit behind checkout unconfirmed source
Ro Ro Mane spray (minox 6% + fin 0.3% + tretinoin) $50/mo quarterly, $43/mo on 6-month quarterly shipments listed price source
Ulo HiGrowth combo (fin 0.3% + minox 6.5%) ~$49/mo ($147 per 3 months) headline rates tied to 12-month plans; 180-day money-back unconfirmed source
Keeps Topical fin + minox gel $60/mo reported quarterly billing unconfirmed source
Happy Head Topical fin 0.25% + minox 8% $63/mo subscribe ($79 one-time); $49 first order true monthly billing; derm consult included listed price source
XYON Topical finasteride (SiloxysSystem gel, no minox) $109 per 30 days ($119 one-time) $20 consult on first one-time order (credited on subscription) listed price source
XYON Topical dutasteride gel $139 per 30 days ($149 one-time) premium vehicle; true 30-day billing listed price source

Oral minoxidil

Channel Price Billing truth Status
Retail + GoodRx coupon ~$11.85 avg with coupon (2.5mg ×30) prescription required; zip-dependent unconfirmed source
RedBox Rx $15/mo budget telehealth listed price source
Ulo from $24–36/mo 12-month plans 30% off; 180-day guarantee listed price source
Ro (generic Loniten) $30 / $27 / $24 by plan length quarterly shipments listed price source

Supplements

Channel Price Billing truth Status
Viviscal Men $36/mo sub; $30–32/mo on 3–6-month plans $6.95 shipping on one-time only unconfirmed source
Nutrafol Men $70.40/mo subscribe ($88 one-time) older sources cite $79 — tier verify; free shipping on subs unconfirmed source

How to read this market

Pricing journalism, not medical advice — finasteride and oral minoxidil have real side-effect profiles to discuss with a clinician. Draft rows flagged until verified. Some links may earn commissions; rankings never bend: disclosure.