The $5 finasteride
One pharmacy publishes its own cost breakdown for this drug, line by line. That single act of transparency makes the rest of the market legible — and the answer is more interesting than "subscriptions are a ripoff."
What each channel charges for the same generic
| Channel | Price | The catch | Prescription |
|---|---|---|---|
| Amazon RxPass | $5/mo flat (covers 50+ generics) | requires Prime; not available CA/WA; not with Medicaid/CHIP; no HSA/FSA | you supply it |
| Cost Plus Drugs | $5.83 + $5.25 shipping = $11.08 delivered | itemized: $0.72 mfg + $0.11 markup + $5.00 labor; bring your own prescription | you supply it |
| Retail + GoodRx coupon | as low as ~$9.75 (avg retail $51.94) | zip- and pharmacy-dependent; prescription required | you supply it |
| Amazon Pharmacy | $11.60 without insurance | Prime pricing; listed retail $65.10 | included |
| Happy Head | $19 / $16 / $14 by 1 / 3 / 6-month subscription | true monthly billing; consult included | included |
| Ro | $20 / $18 / $16 by 3 / 6 / 12-month plan | QUARTERLY shipments only (their own page); $16 headline needs the 12-month plan | included |
| Keeps | ~$20–25 (sources spread $16–25) | billed & shipped quarterly + $5/shipment; $5 annual consult after year 1; prices quiz-gated | included |
| Hims | "starting at $22/mo" | reported billed $75/quarter (= $25/mo); the $22 rate reportedly bills $132 per 6 months | included |
The multiples, and what they are multiples of
| Subscription | Monthly | × the drug itself | × Cost Plus delivered | Year one |
|---|---|---|---|---|
| Hims reported billed $75/quarter | $25.00 | 30× | 2.3× | $300 |
| Keeps sources spread $16–25; quarterly + $5/shipment | $22.50 | 27× | 2.0× | $270 |
| Ro 3-month plan; quarterly shipments only | $20.00 | 24× | 1.8× | $240 |
| Happy Head 1-month plan; true monthly billing | $19.00 | 23× | 1.7× | $228 |
The two columns tell different stories, and only one of them is an indictment. Against the raw drug, the multiples look outrageous — 20 to 30 times. Against Cost Plus delivered, they are 1.7 to 2.3 times, because Cost Plus's own price is mostly labour and shipping too. The honest reading is that the medicine is nearly free and everything else in the chain is not.
So what does the extra actually buy?
- The prescriber. The two cheapest options — Amazon RxPass and Cost Plus — both require you to already have a prescription. Subscriptions include the consult. If you do not have a prescriber, that is a real service and not nothing.
- Not having to reorder. Which is worth something, and is also the mechanism by which you stop noticing the charge.
- A formulation you cannot get generically, for the topical combinations — that part is genuinely different, and priced separately in our combination table.
- For plain oral finasteride 1 mg, nothing else. It is the same FDA-approved generic molecule at every row above.
The $5 plan's real price
That matters to the arithmetic. If you already pay for Prime, a year of finasteride is $60. If you would be buying Prime for this, it is $199 — still less than every subscription here, but no longer a landslide, and worth knowing before the comparison gets made for you.
How to pick without overthinking it
- Have a prescription and Prime? RxPass at $60 a year is hard to beat.
- Have a prescription, no Prime? Cost Plus at $11.08 delivered, or a coupon at retail — check both, coupon prices move by zip and pharmacy daily.
- Need a prescriber? Compare on the billed cadence, not the headline. Ro and Keeps ship quarterly; Happy Head bills monthly. A "$16/mo" rate that needs a 12-month commitment is a different product from $19 month-to-month.
- Live in California or Washington? RxPass is unavailable, so the comparison starts at Cost Plus.
Pricing journalism, not medical advice. Finasteride is a prescription medicine with real side effects that belong in a conversation with a prescriber, not a price table. Listed prices on the researched date; coupon prices float daily and the checkout is the final word. Some links may earn commissions; ordering is by cost, never compensation — disclosure.