Keeps vs Hims & Hers
Two providers in the same market, compared on what they publish rather than what they advertise.
- Higher Trustpilot score: Keeps (3.6/5 vs 2.9/5)
- Fewer flags on file: Hims & Hers
What each one charges
Keeps
| Product | Price | Fine print | Status |
|---|---|---|---|
| Oral finasteride | ~$20–25 (sources spread $16–25) not rankable — sources spread $16–25; no single figure we can stand behind | billed & shipped quarterly + $5/shipment; $5 annual consult after year 1; prices quiz-gated | reported source |
| Topical fin + minox gel Topical combinations | $60/mo reported compares at $60.00/mo — reported flat monthly | quarterly billing | reported source |
Hims & Hers
| Product | Price | Fine print | Status |
|---|---|---|---|
| Oral finasteride | "starting at $22/mo" not rankable — "starting at" is a floor, not a rate | reported billed $75/quarter (= $25/mo); the $22 rate reportedly bills $132 per 6 months | reported source |
| Rx spray / serum (fin + minox; +keto $39) Topical combinations | starting at $35/mo not rankable — "starting at" is a floor | billing unit behind checkout | reported source |
Trust files, side by side
| Signal | Keeps | Hims & Hers |
|---|---|---|
| Trustpilot | 3.6/5 (273) this provider | 2.9/5 (9,204) company-wide score, not specific to this product line |
| Terms & cancellation | Billed and shipped quarterly with a $5 per-shipment charge; $5 annual consult from year two. Prices are quiz-gated before you can see them. | No refunds once processed/shipped; prepaid multi-month months generally not refunded; cancel 48h+ before billing |
| Flags on file | 4 Lowest Trustpilot score in this vertical, with a polarised distribution — roughly half five-star against roughly a third one-star. | 3 FTC + State of Utah + LA County suit (Jul 29, 2026): sharing sensitive health data with ad platforms; ROSCA billing/cancellation practices |
One caveat stated plainly: Hims & Hers's Trustpilot score is company-wide and covers every line it sells, not only the products compared here. Keeps's is specific to that provider. They are not like-for-like, which is why the comparison leads on published prices rather than on ratings.
The honest answer
Both are subscriptions that bundle a prescriber with a generic medicine. If you already have a prescription, neither is the cheapest route to the same molecule — that is on the cost page, where the pharmacy options sit well below every subscription here. What the subscription buys is the consult, the auto-refill and not having to think about it. That is a real service worth real money; it is simply not the medicine that costs what you are paying.
Pricing journalism, not medical advice, and not a recommendation of either provider. Listed prices and published terms on the dates shown; the checkout is the final word. Some links may earn commissions; ordering is by cost, never compensation — disclosure.